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| Jay Koka
Studio EDITIONS and the Secondary Market |
After more than 20 years since the release of our first print, the subject of print values as
well as values on the "Secondary Market" becomes more important.
SECONDARY MARKET
The
Secondary Market is the market in which a print is resold for the second and
subsequent times (ie after its initial sale from the Studio or from a gallery
or dealer). Values on this market are completely outside the control of the
Studio and are set by "supply and demand" exclusively.
We are frequently
asked to offer opinion on what a print is worth on the Secondary Market. A
value suggested by us is strictly the value at which we would offer the print
if we had one for sale. This does not "set" or "guarantee" resale value. It is
simply an opinion offered for reference purposes only.
There are many
factors that influence the resale value of a print. In addition to demand, the
general condition of the paper and image will have a huge impact on resale
values.
WHAT TO LOOK FOR
COLOR FADING: All
printed images fade over time. When properly framed and exhibited, this fading
of color intensity is significantly lessened. Age alone is no sure indicator of
quality. A properly handled 20 year old print will have less damage than an
improperly handled 5 year old.
UNCIRCULATED CONDITION: A print that has been stored and never "exhibited" will retain its
original color intensity and, if properly stored, will have virtually no
"yellowing" of the paper.
AUTHENTICITY: All
Jay Koka Studio Editions (except posters) are embossed with the Studio Seal.
(Embossing presses a raised image into the paper itself.) You can confirm
edition information with the Studio. The online print catalog lists all
important "statistics" for each edition. |
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